The outbreak of Covid-19 has made the concept of cloud kitchens more popular. Restaurant customers have become more hygiene conscious and they prefer to order food online rather than visiting restaurants. BW Hotelier reports that four new players such as Thaiphoon, Out Of Pao, Missus Sippi, and One Tight Wrap have entered the cloud kitchen market in Mumbai.
Tips to manage your cloud kitchen in Mumbai
Let’s look at how you can manage a cloud kitchen business effectively and increase restaurant sales.
Enable smooth processing of orders – Since your customers order food through multiple sources such as third-party aggregators, social media platforms and call centres, managing orders can be quite a tedious task. Not anymore as digital restaurant management platforms such as investor Restaurant POS help you seamlessly process orders from multiple platforms. Retrieve reports and get smart insights about the daily count of orders from each source, the fast-moving dishes in your menu etc.
Implement strict hygiene protocols – Ensure that you adopt measures such as checking temperature levels of employees, performing sanitization every hour at your cloud kitchen etc. Before your staff go out for delivery, make sure that they are sanitised. Not anymore as digital restaurant management platforms such as inresto Restaurant POS help you seamlessly process orders from multiple platforms. The delivery staff should wear mask and gloves and maintain a distance of 1-meter distance with the customers. Conduct detailed awareness sessions to your staff about the importance of following safety protocol.
Cross-train your staff – During peak times, you may run short of employees. Hence it’s imperative to train your staff on various tasks. If one of the delivery boys goes on unplanned leave, you can utilise the kitchen staff for the purpose of delivery.
Come up with unique cuisines – To stand out from the rest of the competitors, introduce a rare cuisine that is not yet launched in your city. A south Indian specialty such as Ramassery Idli would definitely be tempting for the food lovers in Mumbai.
Publicize your brand – Build your own website and mobile app. Announce the details of new launches and discount offers through these platforms. If one of the delivery boys goes on unplanned leave, you can utilise the kitchen staff for the purpose of delivery Market your brand on social media platforms such as Instagram and Facebook. Participate in community events and set up stalls of your cloud kitchen in such programs.
There are several online graphic design tools available which has food poster templates idea. Make creative food posters to promote your online restaurant business on various social media platform. Way to catch audience’s eyes is by using shapes in your poster design. Combine different shapes to design your product or object. The bold text overlaying on an interesting background will really make for a creative food poster template design.
In the new normal, you need to strive really hard to meet the expectations of Mumbai customers. Restaurant customers have become more hygiene conscious and they prefer to order food online rather than visiting restaurants.The tips discussed above will help boost profits and establish your brand quickly.