Why Employee Engagement Is So Important


In human resources, employee engagement is a term used for describing how inspired, invested, and passionate individual employees are about their jobs and also the companies they work for.

It is a very high priority for HR experts because any highly engaged workers will always contribute more to your company. Especially, the efficiency, profitability, and capacity of the organization will be due to recruiting and retaining top people and they all will benefit from an engaged employee.

Sunday Marketplace is one of the companies that offer a lot of emphasis on employee engagement as a result the employees never think of leaving this company once they are hired.

What are the benefits of employee engagement?

  1. Reduces employee turnover

Your employees may leave you, if they are struggling to find work, mainly those who are not engaged enough at work.

  1. Can boost employer brand

The majority of job applicants feel corporate culture is one of the key criteria while selecting a position. Your employees can represent your business well as brand ambassadors if they feel connected to their work.

  1. Helps with recruiting

Employers who recognize their employees and ensure great employee engagement can make their recruiting easy. Recruiters also record employees’ skills as part of their recruitment campaign and advertise them on social media.

  1. Supports productivity

Your employees will work harder when they are motivated and appreciate what they are doing. Companies that promote employee engagement can see sales improvement and productivity. Employees too will get a feeling of purpose and help them to pursue their passion.

  1. Increases customer satisfaction

Customers will remain 10% more loyal to any businesses with engaged staff, and profitability will increase by 23%. Because they will believe in your business model and also your product, and your staff will make more efforts for the customer they work with.

  1. Employees become more productive

The productivity level of any business with higher employee engagement can rise by 21%. Typically, the engaged employees are the most productive workers, because they have bought into the business of the organisation and will work to make a difference.

  1. Lead to higher profits

Prioritising employee engagement will help you save money, and also it can increase your revenue. Your investment made in your employees will pay you in the longer run. On the contrary, disengaged workers will lose business money.

  1. Reduces absenteeism

Vacation time is very important for your employee’s health, but if they are not coming in then they are not interested in their jobs. Their vacation days will continue to increase and lead to absenteeism.

  1. Prevents burnout

42% of workers may get affected by the issue of employee burnout, which now has become too common. Burnout is avoided by companies, but only with the proper level of employee involvement.

  1. Strengthens leadership

Since top managers are responsible for 70% of the employee engagement levels in most business units, they can affect directly how engaged other employees are.


Most successful companies prefer the idea of employee engagement as with this not only the company, but also its employees are benefitted and they offer their best for the growth of the company.