Much has been written about how an era of auto-generated content may be upon us. On the one hand, it’s easy to see the appeal of being able to take a topic, put it into a utility, and have it spit out a blog post or white paper instantly. However, the reality of the situation, especially in terms of website design Toledo services, couldn’t be farther from that idea.
Google in particular has said that when it comes to SEO and its own search engine algorithm, it prioritizes content that was “written for humans, by humans” above all else. When you also consider that Google remains the far and away leader in terms of global search engine market share, you begin to understand why the robots won’t be replacing humans at content creation anytime soon.
Indeed, one of the most important SEO trends of 2023 has to do with the inverse of that idea: author authority.
The Power of Author Authority: Breaking Things Down
Anybody with a computer and a bit of time on their hands can start a blog and post something on the Internet. Author authority is about separating yourself from all that white noise. It’s about conveying who you are and why people should be paying attention to you, in addition to the topic that caught their attention in the first place.
In other words, it’s about establishing your own experience and credibility so that people can trust you, the content you’re creating, and the brand you represent. The more credible you are, the more weight your voice will carry. You aren’t simply claiming to be an expert and calling it a day like so many others. You’re showing, not telling, that you know what you’re talking about. Especially during a time when low quality auto-generated content is on the rise, that’s a value most brands simply cannot buy.
InfoStream: Your Toledo Ohio Web Design Partner
Overall, establishing author authority is something you can do in a variety of different ways – once you’ve worked to create high value, relevant content for your audience, that is. Author bios should always be included on websites and in places like a blog that help quickly establish someone’s credibility. Author pages are another great way to do this, especially if you have multiple content contributors for a single site. Readers who get to know and like one or more particular “voices” can go to the author page and quickly see everything that person has ever written.
Along the same lines, you should always link to an author’s social media accounts – particularly on sites like Facebook and Twitter. If someone finds a piece of content you’ve created and wants to continue the conversation, this will give them an opportunity to do precisely that – all in a way that builds long-term loyalty as well.
If you’d like to find out more information about the concept of author authority and its impact on SEO, or if you’d like to speak to a website development Toledo professional about your own Ohio web design needs in a bit more detail, please don’t delay: contact InfoStream today.